I've worked in businesses of all sizes. The principles of great operations are the same. The implementation and execution tends to be quite different. This…
Darrell AlfonsoJuly 17, 2021
1. Understand and confirm marketing's overarching goals You are starting off on the wrong foot if you don't know what the business goals of marketing…
Darrell AlfonsoJanuary 30, 2021
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Darrell AlfonsoJanuary 30, 2021
A simple, 3-part framework for keeping your marketing database healthy. Measurement Knowing the number of dupes in your system doesn't count as measuring health. It's…
Darrell AlfonsoJanuary 29, 2021
This is a collection of my humorous Linkedin posts about marketing operations. Enjoy :)
Darrell AlfonsoJanuary 22, 2021
Study business and marketing. One of the things that I always advocate now, is that marketing operations folks ARE marketers. And we are business professionals.…
Darrell AlfonsoJanuary 22, 2021
I wrote this post to convince business leaders to invest more in marketing operations. Does this resonate with you?
Darrell AlfonsoJanuary 14, 2021