Welcome to week 3 of the 30 day marketing ops fitness challenge! Choose practitioner or leader workout below. WORKOUT C: DATABASE HEALTH AND DATA HYGIENE …
I've worked in businesses of all sizes. The principles of great operations are the same. The implementation and execution tends to be quite different. This…
A simple, 3-part framework for keeping your marketing database healthy. Measurement Knowing the number of dupes in your system doesn't count as measuring health. It's…
Study business and marketing. One of the things that I always advocate now, is that marketing operations folks ARE marketers. And we are business professionals.…